Rees Associates’ new site is built to last

January 30, 2008

As you may have previously read on our blog, RD2 and Lucid have worked together in the past on everything from space plans (for our new space station going up in the third quarter) to some pretty exciting websites. For our latest endeavor together, Rene Gracia had been talking to Rees Associates about a complete […]

As you may have previously read on our blog, RD2 and Lucid have worked together in the past on everything from space plans (for our new space station going up in the third quarter) to some pretty exciting websites. For our latest endeavor together, Rene Gracia had been talking to Rees Associates about a complete website overhaul. Knowing it was going to be an interesting task, Rene called on RD2 for some ideas. It was late one evening, deep in the Landmark Center that Rene and I began discussing how to enhance Rees’ strategic online vision into a seamless execution of branding and technology. It was a perfect fit, as Rene not only has a background in architecture, but oversees all design aspects related to Lucid’s branding efforts.

Rees
The Challenge:

Rees is a leading international architecture firm who wanted to position themselves as a leader in design and technical architecture. Their online presence was lacking both branding and technical support to ensure that potential clients and future employees interacted with the Rees brand at every touch point. An additional challenge was communicating with offices in three locations and the implementation of their own content and projects. Requiring a more sophisticated approach to update content, we felt it was imperative not to stifle our design efforts with a clunky content management system (CMS). We wanted to have the ability to push the envelope and create a website of exceptional design quality, while still allowing full content administration for the entire website.

The Solution:

As we progressed with our requirements, it became apparent that Drupal was the tool of choice. Drupal also has the ability to address future blog expansion and allow all content to be available as an RSS feed. Drupal 5.x nicely handled all of the content management needs while also providing extensive future community building options.

The Result:

The smooth and crisp interface on the Rees website might mislead you, but such an interface is wrapped up in a sophisticated content management system. Drupal is not the choice for every project, but in this case it more than handled the task. It’s always a good sign you have a great implementation when the team adapts to the process of developing content right away.

Rene’s Thoughts:

RD2 and myself have a long history of working together and they constantly surprise me with innovative online solutions to help bring Lucid’s ideas to life. The Rees project was a great example of how our partnership brings the best of design to the forefront of technology. The subtle transitions and backend platform all help enhance Rees’ online branded experience.” – Rene E. Gracia, Principal – Lucid, Inc.

Original source : http://feeds.feedburner.com/~r/rd2-blog/~3/2133443…

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